Simple Things That Last

We live in a world that never stops speeding up. More stimulation, more comparison, more messages vying for our attention. In the chaos, it’s easy to miss what’s right beside you.

“Krakuski Family Moments” is a project built around authentic stories of families and their daily rituals. The brand opted for something more challenging than a standard commercial: relationships, shared passions, and moments that everyone recognizes from their own memories and experiences. The most important family moments are rarely planned. They come from ordinary, repetitive things that, over time, become traditions.

The campaign concept and casting were developed by the Altavia Kamikaze + K2 agency. Our team was responsible for the entire video production process: from filming and editing to post-production and format adaptations.

Services

Branded ContentDigital ContentFilm Production

“Krakuski Family Moments” Episode 2

Second stop: Łódź, Poland’s City of Film. This time, Kamil and Emilka visit a family where a passion for sport has been passed down through generations. The star of the episode turns out to be a young Polish skateboarding champion. Kamil tries his luck on the board and picks up a lesson in courage he isn’t likely to forget anytime soon.

The campaign centers on a series of short videos featuring journalist Kamil Baleja and his daughter Emilka, who travel across Poland visiting families united by a shared passion. Each visit tells a different story: sometimes a hobby, sometimes a ritual, sometimes something that’s hard to put into words, but clearly brings people together. The format blends elements of reportage with lifestyle television.

From YouTube to Shorts – One Story, Every Format

This means regular photo shoots, new episodes, and visual content created as the project unfolds. Everything has been tailored to specific formats and platforms: from longer videos published on YouTube to shorter formats designed for Instagram, Facebook, and Shorts. As a result, the campaign functions as a long-term content project that can evolve alongside new characters and their stories.

Off Script

Shared jokes, small gestures, and everyday situations gave these stories their authenticity. In many moments, the camera became nothing more than an observer, watching family dynamics unfold naturally in front of the lens. These things can’t be planned, but they’re the ones that tend to stay with the viewer long after the screen goes dark.

Client:

Bahlsen Polska

Production:

SugarFree Film

Branded ContentDigital ContentFilm Production

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LPP – Employer Branding Film

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