For the winter launch of McDonald’s limited-edition “Burger Drwala” collection, we produced a studio-based fashion video and photo shoot. The project was conceived as a clean, aesthetic visual concept focused exclusively on the product, its textures, colors, and the collection’s character.
A Fashion-Forward Take on “Burger Drwala”
Services
Consistent Look, Precise Cut
Minimalist backgrounds, stunning lighting, and refined styling create a distinctive, premium look. During production, a promotional video for digital communication was created by the duo Bochulia&Łach, along with a photo shoot by Paweł Fabjański, which is used in the brand’s online materials and channels.
The visual consistency, editing rhythm, and deliberate camera work highlight the collection’s details, such as silhouettes, fabric textures, and contrasting color combinations. An additional element distinguishing the film’s form is the custom-composed music and animated elements created using generative techniques.
In his photographic work, Fabjański deliberately moved away from the typical product photography commonly used in this industry. He focused on style, fashion, and the brand’s personality, creating images with a strong fashion and lifestyle aesthetic. As a result, the merchandising campaign gained a modern, editorial look that pairs the iconic Burger Drwala with fashion narratives.
Client:
McDonald’s Polska
Agency:
Director:
Grzegorz Łach
Creative Producer:
Tomek Okulicz
Executive Producer:
Kuba Smokowski
Photographer:
Paweł Fabjański
Thermal Effects:
Melt Warsaw
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