For the “Sums of Good Decisions” campaign for BNP Paribas, we delivered advanced postproduction for a series of spots built on an unusual combination of practical effects and AI tools.
Teaching a Printed Catfish to Swim
Usługi
Vertical Format, Cinema Screen
The project also stood out in its format. We designed and produced the entire campaign in vertical framing, built for social media and digital channels. One of the vertical spots also made it onto cinema screens, showing how modern communication formats are increasingly finding their way into traditional media.
This is an example of a production where AI technologies do not replace classic postproduction but extend its possibilities. By combining physical models, practical effects, and modern generative tools, we created a solution that would be difficult to achieve using traditional methods alone.
Where 3D Print Meets AI
The campaign’s key element was a set of realistic catfish models, built using 3D printing technology. Rather than creating them entirely in digital form, we used physical objects as the foundation for further work. Using AI based tools alongside classic postproduction techniques, we then gave the fish natural movement, expression, and character, while preserving their photorealistic look. This hybrid approach combined full control over the objects’ appearance with the flexibility of a modern AI workflow.
Klient:
BNP PARIBAS
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Dźwięk:
LPP – Employer Branding Film
LPP – Employer Branding Film
Onet Premium – Promotional Film Series Featuring Journalists
Onet Premium – Promotional Film Series Featuring Journalists
McDonald’s Polska “Super Combo” – Digital Video Series
