LPP Employer Branding Campaign

The SugarFree Film team produced this project as an employer branding film, with the goal of building an emotional and honest image of the employer. Together with LUCKYYOU agency and the client’s team, we developed a concept rooted in authenticity and the genuine engagement of LPP’s people. After months of preparation and research came two intense shoot days, in which the employees themselves became co-authors of the story. They talked about their work with passion, humour and no scripted lines. Their naturalness set the tone for the entire film.

The LPP employer branding production shows that the best stories come from real emotions and real relationships. Bringing together creative crews from Warsaw and Gdańsk allowed us to create a film with broad reach, while shooting in real locations added a sense of closeness and authenticity. The film became not just an image piece, but a tool that attracts talent and builds positive associations with the LPP brand.

In this project, we demonstrate that authenticity and emotion remain key to effective brand communication, particularly in employer branding and video production initiatives.

Additionally, the project highlights the importance of consistent communication across digital channels, where video has become one of the primary tools for building an employer’s brand. A well-designed video production not only tells the company’s story but also effectively supports recruitment processes and strengthens the brand’s perception among candidates. As a result, the content has a long-term impact and remains relevant regardless of changing communication trends.