The PKO BP “Youth Account” campaign is a video production designed for TikTok and digital communication targeting a young audience. The project was created in collaboration with influencers who live and breathe social media, making the result feel genuinely authentic.
PKO BP “Youth Account” Video Campaign Featuring Influencers
Services
Not Your Typical Ad
Instead of traditional advertising language, which rarely lands in social media channels, we went for natural video communication. The result is content that doesn’t look like a conventional ad, but like something users actually want to watch. This approach significantly boosts engagement and watch time, while staying true to the TikTok aesthetic.
The films feature influencers well known to the audience: people who feel at ease and come across as genuine on camera. The creators were given room to be themselves, and the whole thing was designed to feel like organic content appearing in the feed, not a traditional commercial.
Optimised for the Feed
What’s more, every aspect of the production, from the script and editing to the visual style, has been optimized for the platform’s dynamics. Short, engaging video formats and storytelling based on everyday situations ensure that the message effectively reaches the target audience. As a result, the project serves as an example of the effective use of video marketing in the financial industry.
It combines authenticity, adaptation to the medium, and the strategic use of influencers, which translates into tangible communication results. Importantly, a flexible approach to video formats allowed the content to be tailored to various touchpoints with the audience, from scrolling through a feed to more deliberate content viewing. As a result, the campaign maintains consistency while effectively performing across different digital contexts.
The creative concept and communication strategy were developed by Havas Creative Network, while the duo Bohulia&Łach is responsible for direction and cinematography. Their approach gives the materials a cohesive, dynamic visual character and emphasizes the digital style of the entire campaign. The campaign leverages the potential of influencer marketing and short-form video formats to clearly demonstrate the benefits of mobile banking and modern financial solutions. The result is a cohesive digital campaign that effectively addresses the needs of a young audience.
Client:
PKO Bank Polski
Agency:
Directors:
DoPs
LPP – Employer Branding Film
LPP – Employer Branding Film
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