NASK Campaign with Hybrid AI Post-production

The starting point was a classic film set and real locations. Preserving realism was important to us, so every scene was shot in a real environment. It was only at the post-production stage that we began gradually intervening in the image, building successive layers and worlds that symbolise the influence of digital content on our perception of reality.

To construct these sequences, we used modern AI tools combined with traditional compositing, VFX and classic post-production. This allowed us to freely transform space while preserving the natural work of the camera, lighting and actors. The final result does not feel entirely generated. Quite the opposite. Digital elements grow out of the real world, making the boundary between reality and creation almost invisible.

This is an example of hybrid production in which artificial intelligence does not replace traditional filmmaking but becomes another tool in the post-production process. This approach makes it possible to achieve visual effects that until recently would have required significantly larger VFX teams and a far higher budget.