Two spots for GLS promoting the live tracking service. The concept was developed by the Heart and Brain agency, which created a unique, unexpected comedic scenario for each spot, all conveying the same message: what changes when you know exactly where your package is.
A Series of Promotional Films for a Digital Campaign
Services
The Right Timing
Situational comedies that work at this level don’t need much. A strong concept, the right actor, precise timing. The rest is work on set, making sure what was best on paper stays best on screen.
Message Clarity
Every element was filmed with a single goal in mind: clear messaging and a quick introduction to the story. The result is two cohesive spots that communicate the live tracking feature clearly and perform well across online channels. Formats were adapted to different placements, ensuring the content stays effective regardless of the platform.
Client:
GLS Polska
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McDonald’s Polska “Super Combo” – Digital Video Series
McDonald’s Polska “Super Combo” – Digital Video Series
“Krakuski Family Moments” – a series of documentary films
“Krakuski Family Moments” – a series of documentary films
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