Three short product commercials for Auchan, starring the brand’s hero, Rudzik! The task was both precise and challenging: to preserve the character that Auchan customers know and love from the new campaign format, while simultaneously bringing him into the world of generative animation without losing what makes him recognizable. Rudzik has his own personality, his own way of moving, and his own sense of humour.
AI-powered animations for product commercials
Services
Lights, Camera, AI
The process began with a detailed reconstruction of the character using generative AI tools, not from scratch, but with a full understanding of how Rudzik looks, moves and reacts. It was work that demanded precision and patience, because AI tools are powerful but not autonomous: every aesthetic decision required human judgement and adjustment.
Only after this stage did we move into full production, which thanks to a solid command of generative techniques could move at a significantly faster pace than traditional animation. The result is three finished product spots that combine the familiar Auchan brand aesthetic with production capabilities that, until recently, would have required a far larger budget and far more time to produce.
Video production using AI is no longer an experiment
Auchan received a complete set of product materials for distribution across digital channels, and we completed another project in which artificial intelligence proved to be a practical production tool, not just a marketing buzzword. Video production using AI is no longer an experiment. It is a fully-fledged method of work that, with the right approach, delivers results comparable to traditional animation, at a fraction of the cost and time. This project is proof of that.
Media Markt – Promotional Films & Social Media Content Series
Media Markt – Promotional Films & Social Media Content Series
PKO BP “Youth Account” – Influencer Video Series
PKO BP “Youth Account” – Influencer Video Series
GLS “Live Tracking” – Video Ads
