For the “Dropy w Apce Maka” campaign, we were responsible for producing video content for digital channels. The shoot took place over two days. The first day was filmed inside a McDonald’s restaurant, and the second on a studio set, where a dedicated design allowed for dynamic, visually controlled shots.
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No Single Cut Fits All
Największym wyzwaniem projektu nie była jednak sama realizacja, ale przygotowanie materiałów z myślą o zupełnie różnych sposobach odbioru treści na poszczególnych platformach. Każdy film powstawał z uwzględnieniem charakterystyki konkretnego medium, zamiast być jedynie adaptacją jednego mastera.
One Campaign, Three Platforms, No Compromises
The content made for TikTok relied on fast pacing, immediate attention grabbing and a natural, native way of storytelling. The films for Instagram Reels and Meta used a slightly different editing rhythm and framing, balancing brand aesthetics with the character of the platform. The YouTube versions, in turn, allowed more room to develop the story and a more cinematic approach to the footage.
This approach makes it possible to create communication that does not look like the same advert simply cropped into different formats. It is a production planned from the outset around the behaviour of each platform’s users, where the differences are not only about aspect ratio, but above all about rhythm, storytelling style and audience expectations.
PKO BP “Youth Account” – Influencer Video Series
PKO BP “Youth Account” – Influencer Video Series
MG Motors “Explorers” – Promotional Spots
MG Motors “Explorers” – Promotional Spots
LPP – Employer Branding Film
